At WINTR, we work day-in and day-out to uncover opportunities to reinvent the present; evolving current experiences to remove friction, to increase utility, to strengthen engagement. By intimately understanding how people, technology and brands intersect today, we’re better able to partner with our clients to craft products that anticipate the needs of tomorrow.
It’s our second nature to look forward, so our blog should do more than recount and remember. It should envision, enlighten and showcase the ambition of our team, our client partners and the products we together bring to market.
For that reason, we’re excited to introduce the future ambition of our blog: Forecast.
Forecast is built to capture our pursuit to connect brands and people thru exceptional experiences. Each month, we’ll publish a Collection of posts that explore a single topic and its relative impact on our efforts to realize the aspirations of both brand and consumer.
We'll continue to explore our first Collection, Empathy, through the end of the month. Stay tuned for more or sign up for updates below.
We’re met with points of friction, of resistance, every single day. When confronted, we either absorb that friction into our routine (think: your commute), or craft solutions that transform friction into function (think: Slack). This Collection explores how we best leverage points of friction to both create new design paradigms and take advantage of emerging technologies through each stage of the consumer journey.