Logic v Emotion

March 2016

Technology is built upon a foundation of logic; systems and components that make what we do more effective, efficient, and reliable. But, unlike machines (for the time being), we rely on our emotions to guide us through our day-to-day, which for most, consists of interactions crafted and curated by technology. This Collection explores how we can better understand, leverage and balance both logic and emotion thru the digital experiences we put into the world.