AT&T, First Timers
MMS (video text message) campaign
A mobile promotion celebrating the rewards of sharing unique moments.
We were asked for some fresh looking content to boost MMS (video text messaging) user activity on the AT&T 3G network. In response we created a sharp animated mobile ad to promote service benefits of picture and video messages. We struck an emotive and humorous cord, reminding consumers there’s a first time for everything.
The concept evolved into a simple 15 second animation. The multi-media messages (MMS) or video text message, was sent to over 2 million AT&T subscriber handsets during the holiday season promoting how the service can help users share those unique moments in life.
