Dry Soda

We got the digital show on the road for DRY Soda and their pop-up tour at Urban Outfitters' across the US.

DRY Soda is an emerging brand of modern sodas with unique and healthier flavors. Our challenge was to generate social attention on Facebook around the newest flavor, Wild Lime. We developed a guess the name game for Facebook to get fans to discuss what the highly anticipated new flavor might be - whiskey? bacon? Our photo kiosk and social sharing app went on the tour so shoppers could tag themselves as a favorite DRY soda flavor then share it to Facebook. To sustain the engagement of new and old comers we also developed a more dynamic DRY soda Facebook page.