A weird and wonderful social hub.

To celebrate the world release of the movie ParaNorman, Wieden+Kennedy asked us to get weird with them and create a social hub to showcase user-generated content and share behind-the-scenes with people excited about the film and how it was made. The customized Tumblr aggregated content including posts, photos and videos from across social networks tagged as #WeirdWins. Community managers curated the content and select participating people received custom packages of ParaNorman souvenirs.