Nineteen13 Launch
Sub-brand launch, B2B, B2C
Digital awesomification of a new lifestyle brand.
With cultural intel for the impending surge of the heritage craze, we helped Stanley, a 100 year old brand, stake rightful claim to cool for the launch of Nineteen13. We concepted and produced a live-action video to prime consumers on the lifestyle of the new products. Still imagery was created at the same time as the video, as integrated assets for both trade show and consumer facing promotions. We also created an interactive mobile and tablet sales tool.
Through a branded interface, the application generated a mix of Nineteen13 products based on consumer demographics, helping the Stanley sales team represent the new brand to retailers with a useful, modern approach.
Providing a fluid process and consolidated services, we condensed timelines and ensured unified creative directions across platforms.
