The Real Awards
Getting Real. For Real.
The Real Awards is an effort from the Save the Children Foundation established to celebrate health care workers in the US and around the world. We created the digital experience for the first-ever campaign that invited people to nominate, vote and honor any health care worker worthy of recognition. Our approach considered how people would come into contact with the campaign on mobile, tablet and desktop. We established the visual brand and translated it through design and development of a responsive experience. The campaign's first year was a success with thousands of entrants as well as international attention and acclaim.
Services
- Digital strategy
- Discovery & planning
- User engagement
- Information architecture
- Creative direction
- Art direction & design
- Technical planning
- Front-end development
- Back-end development
- Content management system
- Social integration
